There was a girl in my college. Almost the “hottest” girl in the batch. Very good at studies, great at extra curriculars, really smart and soft spoken. The kind of girl half the batch is after.
After MBA, she joined XYZ company at a great position. The best offer on campus.Then I received her marriage invitation.. She married a lawyer, and is now settled In ABC Small town, as a housewife.
No, not that I was heartbroken .My mind was scrambled. None of us could believe it happened. How could Iit happen? Why did it happen? Why did she make that choice?
Yes,(looking puzzled) you’re right Its just so impossible to see :
“What was the value proposition she saw?”
(Laughter)
(Conversation overheard between two young MBA, Brand managers in the Marketing department of a Multinational Company)
1.That is the diversity of culture and perspectives that exists in the country we live in. Do you see any “value proposition”? Most probably she’s actually happy?
2.The typical representation of a conversation between two guys.
3.Any theories on the reasons for skewed sex ratios in top engineering and management institutes, the skewness remaining, but direction reversed in the bottom rung of institutes? And Medical and Arts colleges? A typically Indian Phenomenon?
4.An illustration of minds trained to think in a certain way, and use jargon to boot.
5.Should I have studied law? :)
P.S For the unitiated/Takeaway from this post: (Wikipedia+Investopedia)
A value proposition is a business or a marketing statement consists of the sum total of benefits which a vendor promises that a customer will receive in return for the customer's other value-transfer. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings and he/she should prefer It over others.Companies use this statement to target customers who will benefit most from using the company's products, and this helps maintain an economic moat. The ideal value proposition is concise and appeals to the customer's strongest decision-making drivers. Companies pay a high price when customers lose sight of the company's value proposition.
Accordingly, a customer can evaluate a value-proposition on two broad dimensions with multiple subsets:
1. Relative performance: what the customer gets from the vendor relative to a competitor's offering;
2. Price: which consists of the payment the customer makes to acquire the product or service; plus the access cost
Apply the concept?
After MBA, she joined XYZ company at a great position. The best offer on campus.Then I received her marriage invitation.. She married a lawyer, and is now settled In ABC Small town, as a housewife.
No, not that I was heartbroken .My mind was scrambled. None of us could believe it happened. How could Iit happen? Why did it happen? Why did she make that choice?
Yes,(looking puzzled) you’re right Its just so impossible to see :
“What was the value proposition she saw?”
(Laughter)
(Conversation overheard between two young MBA, Brand managers in the Marketing department of a Multinational Company)
1.That is the diversity of culture and perspectives that exists in the country we live in. Do you see any “value proposition”? Most probably she’s actually happy?
2.The typical representation of a conversation between two guys.
3.Any theories on the reasons for skewed sex ratios in top engineering and management institutes, the skewness remaining, but direction reversed in the bottom rung of institutes? And Medical and Arts colleges? A typically Indian Phenomenon?
4.An illustration of minds trained to think in a certain way, and use jargon to boot.
5.Should I have studied law? :)
P.S For the unitiated/Takeaway from this post: (Wikipedia+Investopedia)
A value proposition is a business or a marketing statement consists of the sum total of benefits which a vendor promises that a customer will receive in return for the customer's other value-transfer. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings and he/she should prefer It over others.Companies use this statement to target customers who will benefit most from using the company's products, and this helps maintain an economic moat. The ideal value proposition is concise and appeals to the customer's strongest decision-making drivers. Companies pay a high price when customers lose sight of the company's value proposition.
Accordingly, a customer can evaluate a value-proposition on two broad dimensions with multiple subsets:
1. Relative performance: what the customer gets from the vendor relative to a competitor's offering;
2. Price: which consists of the payment the customer makes to acquire the product or service; plus the access cost
Apply the concept?
4 comments:
I understood nothing other than the definition of value proposition.
Well there's actually not much high funda to understand there. Just a conversation I overheard, and the things in blue providing some food for thought.
The value is relative, right? Choosing to do what I am good at Vs going for what I find my heart in, could be the toughest decision, but worth a life-time.
@Anon
Yes.Agreed:) Thats one way to explain it but it kind of sidesteps the issue. And usually you're good at things you find your heart in..
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